WINTER OLYMPICS/MCDONALD'S
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Now playing . . .
For 3 weeks, I worked with
Motion Theory on a spot for the Winter Olympics
that's currently running on TV. A kid takes off in a soap box racer
into his imagination, dives down into a magical undersea world, kicks a
soccerball in a miniature city, rides down a huge half pipe and does a
hand plant on the moon, only to come crashing down into reality . . .
but not before nabbing a gold medal. Above are a few excerpts from the
slew of concept sketches and finished illustrations I had done daily
during production. The project underwent a lot of changes (initially, I
was just asked to design a few elements) but I'm glad that a good
amount of my work survived in the finished product.
* Thanks to Blogger for posting ProcessRecess as a 'blog of note' and
to Cat Morley for featuring PR on
Designers-who-Blog.com